Task 5 - Good and bad web banners

There are advantages and disadvantages to web banners. Some of the advantages to web banners are that they can depict more information through animation and attract more information to the viewer. Some of the disadvantages can be that the animation can look very busy and be distracting, some banners may look fake and dodgy. Key words: Interactivity, animation, icons and buttons.

Good web banner design

I think a good web banner should consist of simple, clean designs which is clearly linked to the clients site with the target audience in mind.  

I feel that this web banner ad is very professional and clean. It looks a bit pack but it has a professional look to the advert.This advert is well placed and this ad has an option to close the ad.

this web banner is a clean ad which displays the products clearly with necessary information and links.

This web ad is not busy, it has a photo of healthy food which is inviting and has visible text , but the only thing wrong with this ad is the smaller text is hard to read. 

This web banner ad uses its small ad well by displaying the product in the middle with company logos either side so you know what it is. It is not telling you to click anywhere it is just showing you a product which I think is more effective then having click here.

this Samsung ad is very relaxing because of the light colours used, also the text is easy to read. The product and the company are clearly displayed either side.

Bad web banner design

A bad web banner would be cluttered, untidy and hard to read. Also if the web banner does not link to the host web site.

This ad is an animated ad which goes through a sequence of photos and it takes too long to get too the final scene so the viewer will lose interest in the ad. The ad looks well presented but the ad was very long and uninteresting. 

This web ad looks very unprofessional because the quality is very low and pix-elated and this ad is very in your face with big text every where.

This advertisement looks dodgy because It seems to good to be true that the information at the bottom can produce the outcome in the image. It just seems unrealistic and that it would lead you too a fake site as well.

THis web banner looks fake because they are using the apple logo to possibly pose as apple to give out free products. I cant see this happening and also this is an ad which bounces around so it is annoying.

This ad is very annoying as it pops when you are on a site and has a very fast animation which is a bit disorienting and the close button is extremely small.