I made the characters animated fast and spinning because I want the viewer to look at them first and then read the text. They will see the game characters they know and then they will be attracted to the web banner.
I designed the web banner with the same style and colour as the poster and postcard. I wanted to have continuity between all of my work so it looks more professional. I used these colours in all of my work because these are the same colours that are used on the PCA website.
In my postcard, I made the text slope with the grey box because it adds to the style of the postcard. With the PCA triangle of the postcard, I added the lines because I wanted to add some creativity to the postcard because it looked a little bland.
I continued to use the colours and styling of my previous pieces for my poster because I feel that there is continuity throughout my work. I added screenshots from Adobe Flash, Adobe Photoshop and Autodesk 3DS Max. I put these in because they each do different things and are very creative in their own way, which is what I want to get across in my poster, that you can be creative at PCA. I intent to have my poster shown on bus stops.
The sustainability issues of interactive media are very low
compared to creating a book. They can go into so many areas such as taking the
places of newspapers, comics, general books and educational purposes.
Newspapers are being reed on tablets and from the internet. Comics are being
downloaded off the internet. Books now have an interactive product and the same
with educational stories. The benefits of digital stories is that trees won't
have to be cut down, they then won’t need to be transported to made into paper,
it won’t have to be printed, then transported to the book store and then you
won’t have to walk to the book store to buy the book. It is a lot easier to
simply turn on the computer or tablet and download it without hassle as the
effectiveness of the distribution of the internet is quick and easy. Although
this means book stores be slowly disappear and people will lose their jobs.
The potential of digital media means that editing something
has become a click or two to change something, compared to having to re-write
an entire book in a different language for example. When you are drawing with
pencil and paper if you want to have a character in a different scene you would
have to completely redraw it. If you are creating the same thing in Photoshop
you can copy and paste the same character and resize and move what you need to
move, there is a vast array of colours so you have so much availability on one
program, this saves time. If you make a mistake in Photoshop you can ctrl z to
undo, the eraser tool and layer mask can help you modify your image and size
time having to redo an image if you were using pencil or paints. Digital media
allows you to edit more than one item at a time, like in Flash you can edit one
item and it will edit all the others with the same instance name, again, this
saves time and effort.
Costs of digital media are quite high, the costs of the
computer and programs are very expensive but, in the future, you have the
computer and programs for life. You would have to keep buying pencils, paper
and paints. The problem with being new to Photoshop is the time it takes to
learn the software, but when you do, the skills are transferable to other
programs because a lot of programs are similar.
Amongst my research, I looked at websites which had a lot of
interactivity and sound. From the websites I looked at, they provided sound, 3D
animations, interactive rollovers and clicks. I looked at the Zune journey
website which allowed you to interact with the company’s product, analyse every
corner in 3D graphics. There was an interactive animation were you had to
select, music, video, pictures, social, radio or podcasts. You had to use your
mouse to control what happened in the small animation. This gets the customer
intrigued with this little piece of fun and the music is really uplifting which
just helps interactive media expand into other possibilities. Although this
website was successful in displaying the potential of interactive media
authorizing, another website, White void made great use of modern 3D
animations, but it was a boring site and I don't feel this would intrigue a
wider audience as much as Zune journey. For interactive websites to be used at
their full potential, I feel that 3D animations and graphics, sound and full
interactivity should be used to really intrigue audiences and make them feel
the interactive media is constantly moving forward.
After I researched interactive websites, I looked at online
tutorials. This is a great opportunity to find help for software which the
customer may not be accustomed to. Firstly I looked at tutorials for Nikon
cameras and their software. I made you of music in the tutorial which was
calming, so there was no voice. The tutorial used text which was clearly placed
so no problems were caused throughout the tutorial. It highlighted areas and
the viewer was able to pause, rewind and select steps that they needed help
with. I think that tutorials on websites for big company products is important
as this is the first place the customer will look for assistance.
I also looked at tutorials on YouTube as this is the biggest
video sharing website and there are videos for everything. I looked for
tutorials on Photoshop and looked at a channel called BlueLightningTV. The
tutorials are very clear and it uses images of the keys for shortcuts to
broaden the viewer’s knowledge on Photoshop. Online tutorials will constantly
be uploaded day after day because of the advancements in technology.
Next, I researched animated movies. Animated movies is where
interactive media is best shown. It is shown on a high quality scale which is
designed to entertain. I looked at Toy Story and Cars, two of the biggest
animated movies known. These two films have made millions in the box office and
have made millions from merchandise from the films like; costumes, toys and
games. Animated films can have influences to create games which also broadens
the horizon of interactive media.
After I completed research on animated movies, I looked at
how games can endorse a product. I looked at RedBull energy drinks and band,
Gorillaz. On the RedBull soap box racing website, It had lots of interactivity
and sound. It allows you to create your
own soap box racer and track. This keeps the player involved at all times as
they can constantly create different things all the time. The sounds are like
that of an arcade game, fun and not serious, allowing you to enjoy the game.
this game is endorsing their downhill racing championship and their drinks
product, which is done very well.
On the other hand, the Gorillaz adventure game doesn't take
advantage of playing their own music in the background of a boring game that is
time consuming. The sounds are boring and it would have been made better by
having their own music. This game has playability, it makes you want to finish
it, but doesn't sell you their product and this is what I think games should be
used for on big company websites.
Finally, I researched kiosks. This is a great way to get the
customer to view the product up close and interact with it for as long as they
like. I went to shops to view kiosks in HMV and Stormfront. In HMV they had
games where the customer can play them, get a feel for them and make a decision
through personal experience.
I also went to the Stormfront where Apple product are on
display, allowing you to interact with their touch screen products, speakers
and computers. You were able to test the products out and again enjoy them in
your own time.
These are the best way interactive media can be displayed as
the customer can enjoy the product in the shop and then buy straight away.
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